Book Review: Book Review Banzai

Title: Book Review Banzai: The Unknown Author’s Ultimate Guide to Getting Amazon Reviews
Author: Jason Ladd
Publisher: Boone Shepherd (June 7, 2017)
Language: English
Formats: Kindle
Pages: 55

If you’re an author looking to generate sales on Amazon, you need reviews. Without reviews, few people are going to take a chance on your book, plain and simple. It doesn’t matter how good your book is, time and money are precious commodities, and spending either on an unknown author is a risky prospect.

Here’s where a shot in the arm is needed, and Jason Ladd’s Book Review Banzai yields insight into the necessary steps to generating large numbers of reviews on or around launch day for your product. I appreciate that Ladd is honest about the effort you will need to put into your own banzai to see results. This is not a magic bullet or get-rich-quick scheme. As he puts it, you will realistically need to put in a few hours every week working on your banzai, and that’s on top of everything else you’ve got going. Of course, he also points out that you need to have a good product. He quotes Michael Hyatt along the lines of “Good marketing causes a bad product to fail faster.” Got something that isn’t up to snuff and you want to be sure it does poorly? Do a great job marketing and word will spread.

While there is enough information in this short book to get you going, this is also somewhat an encouragement to try out Ladd’s online course. It’s smart marketing, but as I was discussing with my wife recently, there’s something about it that rubs me the wrong way, probably because I’ve never done any self-promoting and feel rather self-conscious about the prospect. I will check out his online course when I get a chance, though I likely can’t afford whatever it might cost right at this moment (and the only book I’m currently developing is maybe 5 pages long, so I’m a long way off from having a review copy ready, so I don’t find it to be a critical need for me right now anyway). I imagine that some of the “this feels yucky” feeling will go away once I’m at a point where I need Amazon reviews to help kick off my own book launch.

While short, and with a couple of set-the-hook chapters to get started, Ladd doesn’t mince words. If you’re getting close to launch day, I’d recommend looking this book. You can find it at this Amazon affiliate link:

If you want to jump right in and check out his course, go to

Overall, I give this book a 4/5 rating, mostly because I’d have liked something a bit longer and more detailed.

Note: I received a free copy of this book for my fair and honest review. I was not required to provide positive feedback, nor did I receive financial or other compensation in exchange.

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